Online multi-restaurant food delivery business has made a big impact on the food industry. According to stats, Online Food Delivery segment amounts to US$19,472m in 2019. Names like Zomato, Grubhub and Uber Eats etc. are top players in the online food business today.

As food marketplace platforms have not only increased the customer convenience of ordering food online but has also expanded their choice of ordering food from a wide range of restaurants just on single click.

This has also opened new opportunities for restaurants as well. Now they are not limited to the selected audience joining these platforms have increased their visibility.

According to stats, 96000 restaurants are using Grubhub itself and the number is expected to grow in the coming years.

Scope For New Entrepreneurs  

Many aspiring entrepreneurs are looking to enter the business and future looks bright as there are several regions where online food ordering and delivery marketplaces are still not so popular.

Aspiring entrepreneurs can start there food delivery marketplace from these areas and can be next Zomato or Grubhub in the industry.

But there are many factors which are needed to be considered to launch a profitable online food delivery marketplace.

Here are those factors:-

  1. Competition

This factor is considered for every online business. Same is the case with online food delivery business. If you are launching a business in a region where online food marketplaces are already well established then it won’t be a good idea. It would not be easy for any startup to make name for itself with top players already there.

2. Awareness Among the Audience

It’s important that the audience must have awareness regarding online food ordering and delivery. Use of technology among the audience in that area is needed to be considered along with age group factor. According to survey, 79 percent of Millennials (ages 18-34) have ordered takeout via a website or app, which is 29 percent more than the older U.S. adult population (ages 45+).

3. Number of Restaurants in a region

To run a profitable online food delivery marketplace in a region it’s highly important that there should be restaurants in large number which entices them to join such platforms to stay ahead of their competitors. Online food ordering will also be more when customers will have a wide range of restaurants to order food.

4. Availability of Delivery Staff

It is also one of the factors which might affect the success of your online food delivery marketplace. As lack of availability in delivery staff will lead to the poor delivery service by the marketplace.

Hence, before starting an online food delivery marketplace you need to make sure that you recruit good strength of delivery staff for a region.

5. Choose the Right Platform

The right selection of online food ordering platform to launch online food ordering and the delivery marketplace is very important. The marketplace should offer the best features.

Also Read:- https://www.fatbit.com/fab/launch-food-delivery-platform-business-model-feature-insights/

The platform should provide any kind of technical support for assistance in the future. A free demo should also available where you can pre-check your website before launch and make customization according to your choice.