According to a study conducted by Ken Research, “ The revenue in the food & grocery segment in Denmark reached $477 million in 2018 and is expected to grow to $742 million by 2022.”

These numbers are pretty much in favour of the online grocery industry in Denmark. Aren’t they? So, how profitable it would be to start an online grocery business in Denmark? Let’s figure out!

Scope of eCommerce Businesses in Denmark, especially Online Grocery

According to a report by Wakeup Data, Denmark has a population of around 5.8 million, with an estimated 97% having access to the internet. That opens all the doors for aspiring entrepreneurs to start an online business in Denmark.

In 2019, Danish consumers spent $23.36 billion online, breaking the previous record set in 2018 with a 13% increase (source: FDIH). There are currently 3.5 million e-commerce users in Denmark, a number that is expected to grow to 3.85 million by 2021.

For the past few years, the most successful categories for online shopping in Denmark were fashion (clothing, shoes & lifestyle). But, the scenario is changing now as the COVID-19 outbreak has shifted the focus of people from comfort and luxury items to essentials like Grocery.

The impact of Coronavirus on the grocery industry is apparent.

Let’s take a look at the sales turnover of online groceries in Denmark (2016–2019)

The food and grocery segments in Denmark are expecting an annual growth rate of 11.7%. Also, the user penetration in the grocery retail sector was 13.3% in 2018 and is estimated to hit 15.6% by 2022. These numbers indicate that the eGrocery industry is going to be the primary driver of turnover growth for the Danish’s grocery retailers in the future.

Key Grocery Leaders In Denmark

Just like any other economy, Denmark also has multiple players in the online grocery industry but, let’s talk about the leaders!

COOP Denmark

Denmark’s biggest retail brand, Coop, has a customer base from all over the country. Founded in the year 1896, it has a market share of 40% in the retail industry.

Coop has 3 subsidiaries and the Danmark subsidiary operates the retail store chains of Kvickly, SuperBrugsen, Irma supermarkets, etc.

NEMLIG.COM

Nemlig.com is Denmark’s largest and most successful online supermarket delivering organic food, discount food, branded food and so on to the customer via an easy and convenient home-delivery solution.

It was founded in the year 2010 and is famous for providing a wide array of discount and premium convenience products to the Danish population.

Wrapping Up

Today’s world is a different world and it is the outcome of the pandemic. The consumers all around the globe are looking at the retails industry through a new filter. Safety concerns have encouraged them to adopt online shopping.

If you are an aspiring entrepreneur, Denmark + eCommerce + Grocery is the combination you need to focus on. Starting an online grocery shopping and delivery marketplace seems the most promising business idea today. Find the right online grocery marketplace solution and kick start your eCommerce grocery business in Denmark.

Originally published at https://medium.com/growcer-ecommerce-grocery-software/how-coronavirus-covid-19-is-changing-grocery-shopping-in-the-nordic-countries-like-denmark-d18ef277f76f