Online restaurant franchises like GrubHub, UberEats, DoorDash, Caviar and many more are occupying the largest share in the food delivery market in the USA. Also, COVID-19 had a positive impact on the frequency & amount spent on online food delivery.
Aggregators like Just Eat, TakeAway, Postmates, Deliveroo,etc… are able to offer a broad choice of restaurants. As per the Statista source, “The trend for ordering food online is expected to grow at a profound rate, showing a rise of upto $182.3 billion by 2024.” Eventually, digitization will improve and would set new trends in the restaurant industry as a whole.
Creating a successful restaurant app takes a lot of effort. In 2021, this sets a stage for building a strong customer base. Furthermore, it assists the business owners to find a buzzword in the food industry.
Here are few reasons because of which your restaurant requires an app:
The reasons mentioned above in the graphic are mostly related to making the ordering process easy for customers. Also, it can assist in minimizing the long waiting lines and improve the efficiency of the restaurant. Payment can be done before the meal is picked which adds to more convenience.
Did you know that 72% of the online searches for restaurants are conducted on a mobile device that implies that the user is making their dining experience booked on the go?
Well, that explains the digital applications that are the success of a restaurant business.
Read through the list below to know which features your restaurant app really needs.
Core Features To Consider Adding To Your Restaurant App
Push Notifications
Location based offers & timely updates on the order status are received through this feature. This leads to contributing to the overall success of the restaurant app.
Reviews and Rating
Customers are likely to prefer a restaurant whose food is more tasty. The same can be checked through the reviews and rating section that assists in the meal selection.
Payments on the Go
As per the survey by Electronic Transactions Association, the mobile payments market volume will amount to $1326 billion in 2021 at a global scale. An option must be provided to the customers that they can handle the payments through the phone. Due to COVID-19 pandemic, this option is considered as a safe option because of convenience & contactless payments.
Online Ordering
There is a rising demand for this feature due to the technological advancements & amendments in consumer behavior. Benefit of convenience by clicking out the buttons in the restaurant app can create a better customer experience.
Location-Based Services
The benefit of beacon technology and Geo-fencing has given rise to the restaurants to engage with their customers. This is the step before entering into the brick and mortar location.
Real-Time Tracking
The progress of the delivery person can be tracked in real-time to get the time estimation through this feature. This minimizes the fear of anxiety inside the user. For instance, the most exciting feature of Deliveroo is the average delivery time is around 32 minutes.
Menu
This is a must-have feature for restaurant app development that constitutes the ingredients and the calories. The parameters and the prices can be changed according to the appropriate delivery options.
Social-Media Integration
There is no doubt that social media has contributed a lot to online marketing. With this feature, customers can easily share the pictures & videos with their friends and family. This helps in attracting new customers as the food becomes noticeable. Various discounts offered can help in earning some rewarding points & further assist in drawing a potential customer.
Order History
This feature assists the customer in order to know about the previous orders. Also, it becomes convenient for the ones who want to place similar orders. In this way, a lot of time is saved regarding searching the restaurants again and again & placing orders.
Conclusion
With the increasing popularity of smartphones at a worldwide scale, hiring a custom mobile app development company for creating a restaurant app is an awesome strategy.
So, if you are looking for restaurant app development, make sure to consider every aspect and needs of a customer.
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