Updated on 17.03.2020

The Saudi Arabian economy is an amalgamation of SMEs, enterprise buyers, B2C businesses, retailers and many other players. Since the online presence of the domestic eCommerce market is not prevalent, consumers prefer buying goods from renowned eCommerce giants such as Ali Express, Amazon, and eBay.

Girl with shopping carriage walks across the bridge before skyscrapers

 This can be altered if offline stores in the region tap into the available opportunities and craft their own online presence.
Stated below are the reasons for penetrating into the Middle-East eCommerce space:

  • Integrating card payments for online transactions
  • Logistics enhancement
  • Encourage entrepreneurship and innovation
  • Wider broadband coverage
  • Convenience of doing eCommerce business

The B2C eCommerce market in the Middle-East is experiencing a constant digital transmission. The recent news of Amazon acquiring Souq.com is proof of this, being one of the biggest M&A deals in the Arab region. 

The Gulf Cooperation Council’s (GCC) globalization efforts have endorsed the growth of online trade for local and global products further aiding foreign Direct Investment from international brands. 

Middle-East is witnessing a shift towards digitization at a fast-pace. Numerous factors such as the high-per capita income in the region have helped encourage this growth. Since the youth spends maximum time on the internet browsing through social media platforms, it is an opportunity for marketers to explore multiple-channels and increase customer engagement across eCommerce websites. 

Set a benchmark in the Middle-East eCommerce space by tapping into this opportunity. Create a strong online presence by understanding how the multi-vendor eCommerce marketplace works.

Want to know more about the Middle East Multi-Vendor Marketplace? Click here!