When it comes to eCommerce marketplaces, one size does not fit all. Different target audiences have unique needs and preferences. Here, choosing the right model can help cater to your dissected target market.

Let us explore these eCommerce marketplace business models categorized according to their potential audience. 

  • B2C (Business-to-Consumer): It focuses on connecting businesses directly with end consumers. It’s a common type of eCommerce marketplace where individuals can purchase goods from a wide range of sellers. Think of popular platforms like Amazon where consumers can explore a variety of products. 
  • B2B (Business-to-Business): In the B2B marketplace, the target audience comprises businesses looking to source products or services from other businesses. These marketplaces cater to wholesalers, distributors, or manufacturers who seek bulk purchases, negotiated prices, and specialized products. Examples include Thomanet and Alibaba which facilitate transactions between businesses on a global scale.
  • C2C (Consumer-to-Consumer): C2C marketplaces enable individuals to buy and sell products directly to each other. These platforms provide a space for peer-to-peer transactions, allowing individuals to sell used items, handmade crafts, or unique goods to fellow consumers. The platforms like Etsy cater to the C2C models. 
  • B2B2C (Business-to-Business-to-Consumer): This model targets businesses that collaborate with individual consumers to reach a wider market. Here, businesses act as intermediaries, connecting sellers with end consumers. For example, online travel agencies bring together travel service providers and travellers, facilitating bookings and transactions.

Understanding the different eCommerce marketplace models by target audience helps entrepreneurs choose the right approach for their business. For detailed information, read this blog: https://www.yo-kart.com/segmentation-ecommerce-marketplaces.html.