If you are wondering whether Halloween will be celebrated in the same old way during the COVID-19 norms or not, then let us inform you that people are still very much hyped up for the occasion. Social distancing celebration ideas are sweeping across the internet. The most popular ones include indoor costume parties, contactless candy dispenser machines for trick or treating, and the spooky Halloween themed COVID-19 masks.

Meaning, the spirit of the tradition is not dead and businesses that specialize in costume rental services can still capitalize on a lot of opportunities. By sharing necessary safety measures and creative tips for celebration, you could earn people’s trust and mitigate the damage pandemic could inflict on your business this Halloween.

Read on to learn about the possible ways you could position your business for maximum engagement with your customers this Halloween.

Take your Business Online

COVID-19 shutdown physical retail stores worldwide. People were restricted to their four walls. The only thing they could do to shop their favorite items was to find them on an eCommerce store. However, this isn’t the only reason why launching a website is a brilliant idea for your business. Following are some more reasons::

  • Enables Contactless Operations: No customer will wander in the aisles of your store when you remotely supply him/her your services. There will be no need to worry about customers contaminating your workplace or to enforce COVID-19 precautionary norms. Not to mention, you can also provide cashless and contactless deliveries through an eCommerce website.
  • Low Expenditure on Staff: In the festive season, small businesses often need to hire seasonal staff, which is neither easy to find nor always affordable. With an online Halloween costume rental website, you won’t need to hire seasonal staff. The website can automate important work such as finances and inventory management.
  • Access to a large national/international market: A physical store limits you to a small geographic region. On the contrary, a website has no geographical bounds. People can access it from any corner of the world, or you can also keep your customer base limited at a regional or national level.

Disclose your COVID-19 Precautions

To boost sales, it is essential to assure customers that your rental costumes are safe for use. You can use Yo!Rent, FATbit’s online rental marketplace solution to precisely convey this message. The solution comes with two essential features that will help you gain the trust of customers.

  • Powerful Multi-User CMS: Yo!Rent comes with a content management solution that helps you modify the various pages and blogs of your website. With this CMS, you can plan a content strategy and display your costume cleaning and disinfection process and other precautions in the consideration stage of the buyer’s journey on your website.
  • Banner, Slider and Collections Management: Under Yo!Rent’s CMS, banners, sliders and collections are some other elements where you can portray your safety measures to the consumers.

Scale up your Marketing Efforts

The last thing that you need after setting up your online rental store is to inform your customers that you’re still in business. Placing signs and posters outside your physical store is the best way to inform your local buyers. For attracting the internet population, you can use social media platforms and influencer marketing. If you are using Yo!Rent for its CMS functionality, you also have the support of various tools for search engine optimization, affiliate management and PPC marketing.

Final Takeaway

As Halloween is getting close, it is wiser to set up your eCommerce store as soon as possible and begin with your marketing efforts. Considering the uncontrollable panic that followed COVID-19, it is highly unlikely that people will be freely willing to rent costumes at first. However, with a proper content strategy, it is very much possible to change their mindset and attract them to your online store before your competitors do.

A ready-made online rental platform like Yo!Rent makes light work of this task. The solution can be used to launch a website in just 72 hours. Check out the instant demo of Yo!Rent by visiting www.yo-rent.com.

Source: https://medium.com/online-rental-marketplace-solution/tips-ideas-for-your-halloween-costume-rental-business-during-covid-19-3cf5fb6421f1