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Marketing plays a crucial role in the success of ecommerce businesses. Learn how to run an aggressive marketing campaign with these ecommerce marketing tips provided by top online marketing professionals.

Matt Cutts – (Head of the webspam team at Google)

For a site with just a few number of pages and products, Cutts advises against using a 404. Rather, he recommends showing related products

Follow Matt Cutts on Twitter @mattcutts

Rand Fishkin – (Moz founder)

Test your site with your customers, potential customers, and their influencers. Make sure that what you’ve designed is easy and pleasurable to use.

Follow Rand Fishkin on Twitter @randfish

Michael Hyatt – (Author of New York Times)

Michael recommends sharing numerous times, especially using something like Twitter, were where people won’t necessarily see it the first time that you share it.

Follow Michael Hyatt on Twitter @MichaelHyatt

Brian Clark – (Founder and CEO of Rainmaker Digital)

You produce content for your customers. Know who your current customers are, know who your potential customers are, and produce content that is aimed at them.

Follow Brian Clark on Twitter @brianclark

Danny Sullivan – (Founding Editor Marketing Land & Search Engine Land)

Use video sitemaps for product videos. A sitemap essentially gives Google information about video on your site. “Metadata,” such as titles, descriptions and tags can help search engines spot your product videos for search queries.

Follow Danny Sullivan on Twitter @dannysullivan

Neil Patel – (Founder Crazy Egg and KISS Metrics)

Make sure you have great products and a friendly user experience. You shouldn’t worry about marketing your website before you launch it. But you should spend all of your time creating the best product and experience as that typically will make a business win in the long run.

Follow Neil Patel on Twitter @neilpatel

Ann Handley – (Head of Content at Marketing Profs)

Lots of businesses make the mistakes of trying to get their audience to talk about them/their products or, uh, ‘solution’. It’s far better for your company or brand to align yourself with what matters to them.

Follow Ann Handley on Twitter @MarketingProfs

Darren Rowse – (Founder of ProBlogger & Digital Photography School)

Watching and listening will help you identify key ecommerce bloggers and influencers– these are people who can teach you a lot.

Follow Darren Rowse on Twitter @problogger

Belle Beth Cooper – (Co-founder of Hello Code)

Keep older users in mind when using social media. Our age makes a difference to our taste and interests, so if you’re focusing on younger users with the content you post, you could be missing an important demographic.

Follow Belle Beth Cooper on Twitter @BelleBCooper

Jeff Bullas – (Content Marketing Influencer)

Test your business locally before tackling the complexities of global trading. There are now many benefits from selling globally, including access to a larger market, seasonal balancing and new market opportunities.

Follow Jeff Bullas on Twitter @jeffbullas

Suggested Read: 101 Actionable Ecommerce Tips from Experts on Running an Online Marketplace


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Also Read: Top 10 Ultimate Ecommerce Turnkey Solutions for Launching Online Business in 2016