There are various web-based rental platforms such as Rent The Runway, Bag Borrow, or Steal that let millions of people rent designer clothes and accessories for special occasions. This has become one of the most trending topics in the fashion industry. 

Earlier, renting dresses appeared to be an odd idea. But now, the emerging rental marketplace has proved a potential success. 

Please continue reading to gather some deep insights more about building your dress rental marketplace.

Unique Online Dress Rental Business Model

An online dress rental business model is based upon the strategic partnerships with many designers and fashion agencies that provide access to the new arrival clothes and accessories keeping the target audience in focus.

Being the owner of the dress rental website, items will be rented for some amount of days and a certain amount of percentage will be charged as the rental fees. 

After the confirmation of the package, the order is delivered to the address mentioned in the booking procedure. 

There is a need to provide some insurance amount that covers all sorts of damages in the delivery. 

How Does Online Dress Rental Industry Generate Revenue?

The online dress rental marketplace generates a good amount of revenue when you start renting the dresses over the platform. Below are some of the means listed: –

  • Commission – From every transaction of the rental portal, you can get a commission on every purchase on the online marketplace
  • Subscription – The subscription models assists the user to buy after registering on the page 
  • Featured Listings – Provide clothing owners to feature their offerings on the focus areas of the homepage to get added visibility
  • Advertising – This is the part of long-term monetization plan because this will help you earn money on the marketplace

Top Online Clothing Rental Platforms

  • letote.com
  • renttherunway.com
  • rentez-vous.com
  • bagborroworsteal.com
  • Flyrobe.com

Particular emphasis is on the potential location and geographical region that each player operates in. You need to have a good understanding of the well-developed software that will act as a great asset to start an online rental business.

You can have a look at the features mentioned in this blog post and go through the detailed guide of launching your online dress rental marketplace.

Nonetheless, I hope you end up in a better place!!