“Amazon.com gets around 2 billion visits a month and eBay gets about 1 billion visits a month.” — Similarweb

Recently, the eCommerce industry has been experiencing growth like never before. People of all age groups are adapting online shopping like anything. This shift in consumer behavior has opened the door to limitless possibilities and opportunities for aspiring entrepreneurs.

Let’s explore the numerous factors encouraging the vigorous growth in the eCommerce industry,

Personalized Experience

The buyer is more comfortable when they sense any sort of personal connection with the sellers. Remember? When you were little, your parents would take you more often to the shops/store where they were familiar with the staff. It’s basic human behaviour.

When it comes to online shopping, the buyer cannot interact with the sellers in person. So, online marketplaces have created their own ways to provide personalized experiences to their customers. For instance, many brands offer special discounts and rewards on your birthday or any other special occasion. This is their own way to make you feel special!

Research by Experian revealed that compared with promotional emails, birthday messages/offers perform better. Check how!

Source: Marsello

A multilingual website helps the buyers check the product details in their native language and features like multi-currency functionality allows them to make the payment in their regional currency. Also, personalized recommendations based on user behaviour is a great approach to provide personalized experiences to the user.

Mobile Driven World

Let’s talk about the role of mobile phones in eCommerce,

Mobile commerce is the advancement in eCommerce. At some levels, they are nearly identical, but at times, there are prominent differences between the two. Mobile commerce is often considered as a more convenient way of online shopping.

Factors like location-based offerings, push notifications, one-touch shopping, social media log in, etc., are the driving forces of mobile commerce. Considering all the stats about the usage of mobile phones, no wonder people would always prefer to shop online instead of spending their precious time, money, and efforts for shopping offline. It’s all about convenience!

Convenience

eCommerce provides convenience to shoppers in various forms. The accessibility of the store is merely a matter of concern now. Online shopping provides 24×7 accessibility to your favourite stores, for the whole year, without any holiday. The buyer can literally do shopping anytime and anywhere!

The consumer gets hundreds of options to choose from. They can easily check the reviews of the products, compare prices, and determine which offer has the best value. Additionally, they can make payments without any hassle by using their credit/debit card, digital wallet, PayPal, etc.

In simple words, eCommerce has made shopping very seamless and effortless. They don’t need to take time out of their day to purchase something for themselves or their loved ones.

Gain more insights about factors like Omnichannel Retail, Unlimited Products, etc at https://medium.com/@akankshachandan/top-5-reasons-why-ecommerce-is-booming-in-2020-ff2449510f42