Grocery trade in Sweden has increased by 3.1% during the year 2019. Whereas in the year 2020 the estimates have doubled due to the sudden rise in the demand for the online grocery delivery services due to the current pandemic situation.
Sweden is considered as the 17th largest market for eCommerce with an approximate revenue of US $10 billion in 2019. The online grocery business is one major part of the eCommerce industry.
As per statista reports, related to the eCommerce growth in Sweden the market is projected to reach US$11,728m in 2020. In the case of grocery eCommerce, the market is already expanding as the demand is increasing and so are the efforts of grocery retailers that are shifting online to meet the increasing demand. The popular online grocery retailer like MatHem.se and Matsmart in Sweden has increased its profits and shares in 2020.
We can say that, for all those who are planning to launch their online grocery business or shift their offline grocery store online, this is the right time. Continue reading this post to know more about the opportunities and scope of growth in the eCommerce Grocery Business in Sweden.
Online Grocery Shopping Behavior in Nordic Countries like Sweden
- Higher Shifts to Online Shopping Than Others
The purchase of grocery items online has increased in the year 2020 due to the current pandemic situation. A large number of stores and street vendors are forced to temporarily close their physical outlets. The online way to operate is through online channels and is highly adopted by many offline retailers to cope-up with the pandemic situation.
- Shoppers prefer Online and Channel-agnostic Purchases
There is a huge change in the buyer’s journey in 2020 as compared to the past years. As there is a routine and schedule change for retailers, the shopping behavior of the customers has also changed demonstrating an increase in online and channel-agnostic purchase preference.
- Price, availability, and delivery speed are Reasons to Switch Online Retailers
Specifically, in the case of online grocery shopping, customers concentrate more on the availability and home delivery speed of the grocery items. If the customer is not satisfied with your services they will prefer shifting to other online retailers to fulfill their needs on time.
- Grocery delivery apps (including daily use item) are on the rise
There are reports that show that people prefer to shop online using an app. The downloads of online shopping apps, especially grocery shopping apps, will increase in the year 2020. The offline grocery stores that are shifting online have launched their own buying and delivery app to match the preferences of the customers and provide them with a convenient platform to shop.
Strategies to Adopt by Online Grocery Retailers in Sweden Amid COVID-19:
Shift Your Offline Store Online
To deal with the change in the buying behavior of the customers, offline retailers need to take a step ahead. They need to transform or shift their offline grocery business to online to match-up with the change in trends.
Supply Chain Management
The sudden increase in demand has brought a big challenge for online grocery stores. You need to increase the efficiency of your supply chain by regulating the inventory levels. Remap your supplier network and add sufficient backups to achieve smooth product flow.
There are different data management systems that can help you to analyze the internal and external demand drives that can influence changes in consumer trends.
Introduce COVID-19 Safety Features
To ensure the safety of both your customers and your delivery agent you need to integrate a few new COVID-19 features to your online grocery delivery system. Features like contactless delivery, self-pickup, and product sanitization are some features that are in demand due to COVID-19.
Popular Online Grocery Delivery Services Providers in Sweden
Just like your country, Sweden too has some popular names when we talk about online grocery service providers. Let’s take a look at a few:
Matsmart
Matsmart is an online grocery and food retailer, providing products at discounted prices with an aim to reduce food wastage in the country.
Founded in the year 2014 Matsmart is one of the leading players in the online food and grocery industry in Sweden. The company has witnessed the sudden increase in the number of orders per day and is doing its best to manage the orders keeping in mind the safety and precaution measures for both; the delivery agents and the customers.
MatHem.se
MatHem.se is one of the largest grocery stores and the leading e-commerce company in the grocery trade operating in Sweden. Founded in the year 2007, MatHem.se is a convenient online grocery shopping platform in Sweden.
MatHem.se has also been awarded as “The Grocery Website of the Year” in 2010, 2011, and 2013 by the Swedish online magazine “Internet world.”
How to Start an Online Grocery Delivery Business in Sweden?
The demand for online grocery delivery services is on the rise in Nordic countries like Sweden. Therefore, if you are planning to start an online grocery delivery business in Sweden, a readymade grocery solution can help you with it.
Growcer is one such multi-vendor grocery delivery solution that empowers you to launch your grocery delivery website and mobile app for both: buyers and delivery agents with all the required features amid COVID-19.
Growcer has helped many business owners to start their multivendor grocery businesses across the world. Following are some examples:
- Pop to shop (based in UK)
- Trolimama (based in Spain)
- SuperLivery (based in Brazil)
- Panvia (based in Costria)
To gain more insights about the opportunities in the Nordic countries for Grocery eCommerce Business, continue reading the following blog:
Originally Published at: https://medium.com/growcer-ecommerce-grocery-software/start-an-ecommerce-grocery-business-in-sweden-a29ddc3b8351
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