In today’s digital age, eCommerce has become an increasingly popular way for businesses to sell their products or services online. It has created new opportunities for businesses to expand their reach, increase their revenue, and build stronger customer relationships. 

However, with growing competition, and ever-changing customer behavior, eCommerce businesses face several challenges in their revenue growth. Firms that fail to adapt to changing market dynamics risk losing out to their competitors, who have embraced the latest business trends and marketing tactics to improve sales. 

Therefore, to thrive in today’s digital economy, businesses must adopt a customer-centric approach and optimize their eCommerce platforms to help meet customer demands, create a loyal customer base, and drive revenue growth.

In this write-up, we will cover the effective methods that businesses can use to expand their profit. 

Effective Ways to Boost eCommerce Business Sales 

Setting up an eCommerce business is just the first step. As an entrepreneur, it should be your goal to increase eCommerce sales so that your business stays ahead of the competition. Here, comes a combination of strategies mentioned below that improve the UX, drive traffic, and incentivize purchases. 

A/B Testing for Improved Conversion Rate

Every element of the eCommerce website can be tested for more suitable advancements. It includes product images, CTAs, descriptions, headlines, and the overall site design.  

Let’s talk about the two important areas to be covered under A/B testing:

  • Mobile optimization: As more and more people shop online using their mobile gadgets, eCommerce businesses must optimize their websites for responsiveness. The product pages should be easy-to-navigate and load quickly. 
  • User experience: Offering multiple 1-button click payment options can reduce the maximum efforts possible, enhancing the user experience.  

In simple terms, testing several website elements helps increase conversions in small steps and showcases a surge in sales over time. 

Use Email Marketing for Repeat Purchases 

Effective email marketing begins with building an email list. It aids in targeting and retargeting customers, increasing the potential for repeat purchases. Here are the key ways to create one:

  • Create website pop-ups inviting visitors to sign up for email communications. 
  • High opt-in rates can be gleaned by offering discounts on the first purchase. 

Now, it comes to leveraging email marketing to forge sales. Consider who your customers and prospects are and analyze their shopping behaviors. It will help build and segment separate campaigns. With the list growing, fine-tune and test multiple messaging techniques and gauge the results. It may lead to increased sales, and ultimately, a continuous rise in revenue. 

Implement Cross-Selling

Cross-selling contributes to increasing the average order value and overall customer engagement. For example, if someone is buying a new camera, offer them a carrying case to go along with it. Besides the accessories, it can be a warranty service. Additionally, give more product recommendations related to previously viewed products. It will entice them to add more items to the cart. Thus, increasing the revenue. Amazon is also great at upselling and cross-selling. When searching for a particular product on their site, they suggest other products or the higher-end version of a specific item the customers might be interested in buying. 

Cart Abandonment Recovery

According to Baymard Institute, the average rate of cart abandonment for online retailers is around 70%. It means that for every 10 potential customers who add items to their shopping carts, seven will leave the site without completing their purchase. 

Here, the reason for abandonment may vary from customer to customer.

But below are some broadly segmented ones:

  • Unclear pricing
  • Technical glitches
  • Compulsory account creation
  • Lengthy checkout process

All these factors frustrate the shoppers and make them indecisive about the purchase. Thus, leading to significant revenue losses for eCommerce businesses. Hence, understanding the right concern that stops shoppers from buying can help improve the conversion rate.

Some key tips for cart abandonment recovery are shared below:

  • Making sure the transparency of cost and additional charges involved on the order preview page is maintained. A minimalist structure with essential buttons and guest checkout enabled can help provide customers with a quick and smooth purchasing experience.
  • Offering free shipping can be an advantageous exit offer to the shoppers. It is something that can engage customers at the right moment of the purchase process. 
  • Adding popups for promotions like “a limited-time period offer” and more can create a sense of urgency and entice shoppers to take action. 

Tip: Sending a friendly email reminder with the subject “You forgot some items in your cart” can work great in reminding shoppers of their purchase intent, increasing the chances of sales. 

Leverage Social Media to Drive Traffic

Social media can be a powerful tool to increase traffic to the eCommerce website. Businesses can cater to the right market using effective campaigns. For example, setting up Facebook ads helps create and launch campaigns using custom audience segmentation. It will include all the data related to visitors like demographics, buying patterns, product preferences, and actions that they may have taken. 

These days, video ads have become a popular tactic or can be used as a tool to reach the audience and entice them to make impulse purchases. However, Instagram and Facebook can be used for better product promotions and deals. It will build an online presence on such platforms to further engage with the audience, share valuable content, and boost sales. 

Conclusion

Augmenting eCommerce sales and raising overall revenue is a never-ending learning process. Businesses adopting result-driven strategies will not only experience significant revenue expansion but be able to provide a seamless shopping experience for their customers. By implementing several methods like website optimization for mobile, leveraging social media, and offering personalized recommendations, businesses can drive more sales. In addition, from attracting and retaining customers to dealing with fierce competition, eCommerce businesses must focus on providing value to their customers. This way, they can achieve sustained growth plus stay ahead of the curve. 

Would like to know more to Increase eCommerce revenue, consult Yo!Kart team.