Adventure tourism has always been a successful business to get started with especially as a professional. However, as the pandemic hit the world the adventure tourism industry was among the business sectors that were put in a challenging situation due to lockdown and government restrictions.

But now as everything moves back to normal with better technology and safety measures, the adventure tourism business has become one of the most in-demand businesses in the post-covid era. Considering the stats shared by ResearchAndMarkets.com, the Global Adventure Tourism Market size is expected to increase by USD 2.02 billion by the year 2030 with a CAGR of 10.7% from 2020-2023.

To deal with the spike in demand many adventure tourism has shifted their booking services online allowing people to schedule by pre-booking feature. The adventure travellers are willing to pay more not just for adventure activities & experience but for safety in terms of hygiene considering the covid-19 safety measures.

The future of the adventure tourism industry is definitely bright as a result of rising demand, especially for adventure sports.

Some reasons for the increase in demand for adventure tourism services are:

Innovation & Digitalization
The tourism industry is among the most advanced industries that quickly adapt to the changing demand and advanced technology. The adventure tourism industry has come up with a number of innovative ways in which people of every age group can experience the excitement and adventure offered by the experts in terms of adventure sports and other creative activities.

On the other hand, digitalization in terms of payment mentioned, marketing etc, everything becomes easy and efficient. Digitalization is an important reason that has given a boost to the online adventure tourism industry.

Safety Measures
Health and hygiene are two main factors that have changed consumer behaviour in the short to mid-term. The online adventure tourism booking platforms have become more careful with hygiene and covid-19 safety measures that have helped them regain the adventure travellers trust and confidence in their services and safety measures.

New Conceptualization of Nature
Travellers that earlier looked for luxurious holiday packages now prefer a vacation exploring the remote areas and living close to nature. This change in preference has given a boost to local adventure tourism and with time increased the popularity of the place.
From mountain biking to bungee jumping the adventure travellers wish to explore all by staying close to nature and exploring the landscape.

Increase in Government Initiatives to Promote Tourism & Sports
The government now pays more attention to the tourism industry., promoting local culture and sports. Support from the government and flexible rules and regulations for tourism and sports have encouraged many to set up their own adventure business and expand with time as per the growing interest of the adventure travellers and the popularity of their business.

Individuals willing to start their own adventure business
Another reason that adds to the increase in the popularity of the adventure tourism business is the number of online adventure activity booking platforms now available. There are a number of professionals that are willing to start their own online adventure activity booking platform to make their services easily available for adventure travellers to search, explore, book, and pay.

Conclusion

Consumers demand a more thrilling experience and no longer hesitate to pay for adventure activities. This change in customer preference has opened new opportunities for entrepreneurs to grab and expand their business in the adventure tourism industry.
Adventure tourism is definitely at a boom making it the right time to start your own adventure booking business.
For entrepreneurs looking for experts to help to launch their online adventure activity booking platform should explore specialised software like FunAway to build an efficient platform for the customers.