With the growth of internet usage and the overall digital transformation, more and more people are adopting online food delivery services. Online food delivery is an incredible method for getting the things done one requires while avoiding overcrowded brick-and-mortar restaurants. It won’t be wrong to define that slowly, the gathering of people inside the restaurants is converting into the traffic on food delivery apps. This is because mobile technology has gained a lot of popularity with the drastic progress in the last few years. The COVID-19 has given a lot of addition to the same.

What is the role of mobile apps in the food industry?

Have you ever wondered why people prefer to get the food delivered online? A very simple answer to this question is “Convenience”. Food delivery through mobile apps provides the comfort of getting the food delivered when and where you want. You can choose the payment method as per your choice.

As far as the mode is concerned, mobile apps are always given a preference over desktops/ laptops. Mobile apps have added convenience to restaurants.

As per the survey by QSR magazine, the food delivery market is poised to hit a revenue of $365 billion by 2023.

Let’s have a look at the statistics for restaurants and food delivery mobile apps:

  • Particularly talking about the food industry, according to the recent survey for Demetra, it is estimated that the online food ordering revenue is expected to reach $220 billion by 2023.
  • According to the survey by The Street, Millennials and Generation Z are the key consumers of the “Big 4” 3rd party delivery services such as DoorDash, Grubhub, Postmates, and Uber Eats.

Image Source: The Street.com

Now, this is really very important to understand why individuals give preference to mobile apps over desktop food delivery. As per the research, a person spends around 3 to 5 hours on smartphones in his daily routine. By developing a mobile app for the food industry, you are providing your clients an easier method to connect with you. A mobile app can really make an astonishing difference in the way you engage with your clients.

Below are some of the reasons why your clients are likely to order more frequently if you get a mobile app build-up for the food industry:

  • Building up the brand awareness and image — Attributes such as swipe, pinch, tapping, dragging gives the performance to a certain action at a relevant rate. Also, this kind of action helps in increasing user-friendly experience. Furthermore, you can also keep the color, design, and font of the mobile apps as per your brand.
  • Interactive engagement of the user — Top-notch features such as blog posts, ratings, awards assist in accelerating user engagement with your brand.

Note: There is always a scope for improvement.

People are nowadays more interested in getting mobile apps developed that provide ease of accessibility to distinct tasks that a customer is accustomed to doing on a mobile device. Providing unique features can result in increased interactive engagement. A highly customizable mobile app can prove out to be a blessing for your food delivery business.

  • Customized mobile apps are agile — Since the mobile apps are downloaded and installed on each of our mobile devices, people find them quicker to use. As per the research, mobile apps are 1.5 times quicker than websites and perform the actions in an agile manner because all the data required by an app is locally stored in your device.

Must-Have Features for Food Industry Mobile App

Here are the top-notch features for the food delivery mobile app:-

  • Social media login through Facebook/ Linkedin
  • Self pick up
  • Wallet management
  • Easy check out procedure
  • Profile management
  • Email notifications
  • Order status management
  • GPS route navigation
  • Operation convenience

Want to build a mobile app for the Food industry?

If you have a food delivery business and you are looking forward to building a mobile app for your business, I will suggest you to hire a custom mobile app development company like FATbit Technologies. It’s a renowned and reputed firm since 2004 that delivers high-quality services such as mobile apps at an agile scale.

Take Away

Based on the demand and advantages of mobile apps, it is very clear that mobile apps are an important and useful addition to the food industry. In today’s time, when the pandemic has hit the world and no one is able to go to restaurants for having food, mobile app development companies will be a perfect solution for the food delivery business as well as society as a whole.

Read more: A Simple Guide to a Structured eCommerce App Development: From eCommerce to mCommerce