The fusion of workout with technology is what we call virtual or online fitness. Owing to the number of factors which include the rise in inclination towards a healthy lifestyle, lack of time to attend training sessions at the fitness centers, shut down of gyms due to social distancing restrictions, the growth of the virtual fitness market is skyrocketing at a phenomenal rate.

According to an exclusive report by AMR, the market is expected to reach $59.23 billion by 2027.

The popularity of this industry is anticipated to create lucrative opportunities for business owners in the coming years.

Moreover, the availability of robust internet connectivity across developing and developed nations has enabled video streaming, hugely impacting the online fitness market revenue. Major market players that are strengthening their presence in the fitness industry by offering a multitude of fitness offerings are:

CoachList

Fyt

FitnessTrainer

Fitness Coaching Delivery Types

The success of a digital fitness business begins with a proper plan of content and delivery. Most businesses wrestle with this and here we are with the popular content delivery types to help you find the most suitable for your business.

Live Streaming: There is an increasing demand for customized fitness classes among fitness enthusiasts. In a live streaming session, a personal trainer provides explicit training while also suggesting corrective measures depending on individual health and requirements. It also enables trainers to monitor the customers in real-time and suggest a scope of improvement. Many popular gyms and fitness centres have incorporated this method of delivering fitness coaching. Orangetheory, a fitness chain in the US, conducts a 30-minute live streaming every day helping customers reduce stress and elevate mood.

Solo Sessions: Although group workout provides a competitive and encouraging environment for the exercisers, they lack personalized trainer attention. Solo virtual sessions allow the trainer to strengthen the bond with the client and provide customized programs to attain the individual fitness goals. The solo sessions are live as per the availability and convenience of the trainer and learner.

Features to Integrate into an Online Fitness Coaching Marketplace

Before building and launching an online fitness coaching business, it is essential to know the features required to incorporate into your fitness coaching platform. Below discussed are some key features required before one embarks on a journey to launch an online fitness coaching marketplace. It is recommended to consider each one of them as it closely relates to the fitness coaching business.

Live Sessions: This option has really been great for a lot of trainers who want to train their customers face-to-face virtually. The trainers can interact with the clients in real-time and suggest improvements. The interactive model also works well for group fitness classes.

Session Scheduling: This feature allows trainers and clients to collaborate via an online calendar. This can be used for one-on-one sessions or group fitness classes where trainers can mark their availability and customers can book sessions at a time suitable to them with little to no interaction beforehand.

Online Payments: Trainers or business owners do not need to manually collect the payments from each client. Fitness coaching software integrated with secure payment gateways enables the collection and disbursement of the payments without any intervention from you.

Device Agnostic: Keeping the growing mobile trend in mind, an online fitness coaching platform should be accessible on mobile devices so that trainers, as well as clients, can take the fitness sessions while they are on the go.

Session Plan: The session plan can be used to develop several training sessions for customized coaching for every client. Once created, session plans can then be shared with the clients to give them an idea about what their sessions would be like. Coaches can develop and modify session plans to customize fitness coaching efficiently and consistently.

Trainer Profiles: Allowing the trainers to create their profiles by uploading an image and adding their experience and expertise in the “about me” section. Trainers can also include their introductory video for the customers to know about them in detail.

Notifications/Reminders: Trainers and clients should be notified every time for an upcoming session so that they are regular and do not miss any session.

Reading all these features, one must have got a better understanding of what may or may not work for their business. This is obviously not an exhaustive list, however, one can try to determine what features they want and narrow down the list of software available in the market. One such software available is Yo!Coach, integrated with several robust features allowing clients to efficiently collaborate online with remote trainers.

Tightly packed with several interactive features along with other third-party APIs, Yo!Coach becomes the ideal solution to launch an online fitness coaching marketplace and achieve your long-term business goals.

To learn more about Yo!Coach Get in Touch with our team.