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ACADEMICS IS LONG DEAD!———————– LONG LIVE ACADEMICS !!!

1 CommentPosted by on November 16, 2010

I am not aware as to why and how, the team of A “Journal published by Research Directorate of a University well known”, had thought and ultimately sent a research paper submitted to it for consideration of publication, for the purpose of getting referees comments on the same.

This happened to be the first time; I got any assignment of this nature from Journal Publishing Division of the particular university.

Initially, I was surprised by this gesture, due to the traditions that prevail in the nation happens to be selection of reviewers based on designation and is not based on knowledge of domain and expertise of Individual in it. As I happen to be reviewer of many International Journals, being at my designation itself, that Assistant Professor [for people not related to the institution I work with, or those who retired prior to Sixth Pay Commission Recommendations; it is being mentioned that this designation is same, which in their time was known as Lecturer] not being named here for reasons of confidentiality; but never expected it from the published by Research Directorate of a University known well to all. University is not being named for Reasons of Confidentiality.

The manner, in which the role of referee is supposed to be performed, was followed and performed with to the level of and with all possible integrity and devotion to the extent possible and expected within my limitations. The comments that were as final recommendation put by me on the space meant for Comment on the Evaluators’ Sheet were as detailed in double quotes:

“The work completed and outcome of the same happen to be very relevant and pertinent for concerned domain of knowledge. The paper too has been drafted, following most of the conventions in vogue, in research. Evaluator feels that, if some extra efforts can be put and same is fine tuned further, the contribution, by this paper, may achieve a distinction of being seminal in Nature. Therefore, recommends that, the scholar may be provided with a chance of value addition.”

Since, due to the limitations of space provided on Page, provided for comments; was forced to attach three additional A4 Sheets. The same got details explaining the comments given as mentioned paragraph just preceding this one.

Perhaps due to paucity of money in the Organizational Funds, it has turned impossible for the organization to provide me a couple of cartridges, for performing few academic endeavors’. I thought better to buy the same from my pocket [Approx. Five plus Three Units, as only a petty sum of Rs. 32,000/- was required].

Any way then too, I preferred to write comments in ink by my own fountain pen. My purpose of joining academics is not alone to earn money, but certainly let me accept that its important but I have given it second priority. My primary objective is still, to learn as far as possible to turn capable of solving at least one unsolved miseries existing in this enigmatic and ever expanding universe, which can turn helpful in overcoming at least one the suffering from total number of miseries being faced by humanity. Thus I take my salary as stipend received by name “Learn while you Earn”. The salary in material terms is also not more than that, which clear by my designation as mentioned above. The comments, thus, in additional sheets were scribbled in my own hand writing and attached along with evaluator’s report.

Now the logic as to why I am sharing this information with my audience:

“When Paper was returned back to Scholar who had authored the same, for the purpose of correction; it got revealed to me that the authors were none other than Learned Dean of one College of the same well known University co- authored by Learned Head Department of the same College, and a scholar who got admitted to the prestigious degree of Doctor of Philosophy the domain dealt by the college, bearing a seal of the prestigious university”.

Now I feel a bit happy for of my decision of not getting enrolled or registered for Ph. D., in the Particular College and the University.

This also clearly introduces me to the reasons, as to why the university despite of best of its efforts has not got the status of Central University. Probably as of now the University should vie to get recognized as National Institution, even which as per me, may not be awarded.

Finally I Hope that there is no need to Sign this Document….As the above content has not been created for legal purposes. It’s just meant to separate and create a visible difference between a Professor and a Tutor performing the role of Professor to earn his Livelihood. ALSO TO EXPLAIN WHAT IT MEANS AND SHOULD BE EXPECTED BY PRESENT GENERATION INDIVIDUALS DECORATED BY DEGREE TITLED DOCTOR OF PHILOSOPHY.

ACADEMICS IS LONG DEAD! ………………………………………………

……………………..…………………………………………………………….LONG LIVE ACADEMICS !!!

 

Always Yours ………………………………..As Usual…………………………Saurabh Singh

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The Extended Marketing Mix Model

1 CommentPosted by on August 16, 2010

The Extended Marketing Mix Model —  Boom & Bitner’s Additional Three Ps of Marketing Mix

The marketing mix is the combination of marketing activities that an organization engages in so as to best meet the needs of its targeted market. Traditionally the marketing mix consisted of just 4 Ps.


 For example, motor vehicle manufacturers like Audi:

  • Produces products that are of the highest quality and fit for the needs of different groups of consumers,
  • Offers a range of cars at value for money prices, depending on the market segmented they are targeted at,
  • Sells the cars through appropriate outlets such as dealerships and showrooms in prime locations, i.e. in the right places, and
  • Supports the marketing of the products through appropriate promotional and advertising activity.

The marketing mix  [McCarthy’s Marketing Mix Model called 4 Ps of Marketing] thus consists of four main elements:

1. Product

2. Price

3. Place

4. Promotion.

Getting the mix of these elements right enables the organisation to meet its marketing objectives and to satisfy the requirements of customers.


In addition to the traditional four Ps it is now customary to add some more Ps to the mix to give us Seven Ps.

The additional Ps have been added because today marketing is far more customer oriented than ever before, and because the service sector of the economy has come to dominate economic activity in this country.

These 3 extra Ps are particularly relevant to this new extended service mix.

THE THREE EXTRA Ps ARE:

1. Physical layout

These days when manufacturing dominated the UK economy the physical layout of production units such as factories was not very important to the end consumer because they never went inside the factory. However, today consumers typically come into contact with products in retail units – and they expect a high level of presentation in modern shops – e.g. record stores, clothes shops etc. Not only do they need to easily find their way around the store, but they also often expect a good standard or presentation.


The importance of quality physical layout is important in a range of service providers, including:

  • Students going to college or university have far higher expectations about the quality of their accommodation and learning environment than in the past. As a result colleges and universities pay far more attention to creating attractive learning environments, student accommodation, shops, bars and other facilities.
  • Air passengers expect attractive and stimulating environments, such as interesting departure lounges, with activities for young children etc.
  • Hair dressing salons are expected to provide pleasant waiting areas, with attractive reading materials, access to coffee for customers, etc.
  • Physical layout is not only relevant to stores, which we visit, but also to the layout and structure of virtual stores, and websites.

2. Provision of customer service

Customer service lies at the heart of modern service industries. Customers are likely to be loyal to organizations that serve them well – from the  way in which a telephone query is handled, to direct face-to-face interactions. Although the ‘have a nice day’ approach is a bit corny, it is certainly better than a couldn’t care less approach to customer relations. Call centre staff and customer interfacing personnel are the front line troops of any organisation and therefore need to be thoroughly familiar with good customer relation’s practice.

3. Processes

Associated with customer service are a number of processes involved in making marketing effective in an  organization e.g. processes for handling customer complaints, processes for identifying customer needs and requirements, processes for handling order etc

The 7 Ps – price, product, place, promotion, physical presence, provision of service, and processes comprise the modern marketing mix that is particularly relevant in service industry, but is also relevant to any form of business where meeting the needs of customers is given priority.

Always Yours—–as Usual——Saurabh Singh

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