With a population of under 390 000, Iceland stands as a beacon of modernity seamlessly intertwined with a profound connection to its rich history and folklore. Renowned for its otherworldly scenery, including glaciers, hot springs and volcanic landscapes, Iceland beckons nature enthusiasts to its haven. The capital, Reykjavik, is a vibrant hub of dynamic arts and eclectic architecture, reflecting the nation’s unique spirit.

At the forefront of Iceland’s diverse cultural tapestry is Iceland Music, the pivotal music export office dedicated to nurturing the growth and development of the Icelandic music sector. Acting as a bridge between musicians and essential services such as festivals, PR, labels, and global promotion, Iceland Music plays a vital role in expanding the global reach of Icelandic artists.

A testimony of Iceland’s commitment to the global music community is the Record in Iceland reimbursement programme, offered by the Ministry of Culture and Business Affairs. This initiative provides a 25% refund on all recording costs incurred in Iceland, cementing the country’s reputation as a distinct and enticing music recording destination. Launched in 2019, Record in Iceland has since attracted a plethora of musicians, including major names such as Portugal the Man, The Decemberists, Damon Albarn, and Ben Frost.

To showcase the unparalleled enchantment of Icelandic music, Iceland Music proudly presents a stellar lineup at Eurosonic 2024 featuring the brilliant artists Arny Margret, gugusar, Vévaki, and Lón. Each artist brings forth a distinctive style, contributing to the cultural diversity and artistic expression that define Iceland’s music scene. Witness the magic unfold as these exceptional talents take the stage, providing a captivating glimpse into the diverse musical landscape of Iceland.

As a special highlight, delegates at ESNS are cordially invited to the official cocktail hour reception hosted by FMX, Iceland Music, and Record in Iceland. This special event offers a unique opportunity to connect with Icelandic artists and industry professionals. Delegates can also explore the unique opportunities provided through the Record in Iceland initiative, fostering creative collaborations and forging lasting connections.

6pm – 8pm | Wednesday, 17th January | Cilinder Bar | Oosterstraat 13a | 9711 NN, Groningen.

VÉVAKI.
Emerging as a solo venture by vocalist Will Hunter, VÉVAKI has evolved into a Nordic heathen-inspired folk band. The debut album, ‘Edda’ (2020), intricately breathes new life into Old Norse poetry, marking a hypnotically heady musical journey. Expanding into a full ensemble with Sigurboði Grétarsson, Florian Baudrain, Gísli Gunnarsson, and Hrafnhildur Inga Guðjónsdóttir, their second release, ‘Fórnspeki,’ maintains folk roots while exploring broader and more mature sounds. Grounded in modern heathen tradition, VÉVAKI’s music doubles as a spiritual practice, utilizing varied instruments and vocal styles. ‘Fórnspeki’ extends beyond a traditional album, embracing structured rituals and spiritual practices. With an animistic approach, the band forges a profound connection with listeners, delivering contemporary sounds interwoven with ancient themes. VÉVAKI’s flexible instrumentation and commitment to modern beliefs set them apart, offering songs that resonate deeply with contemporary spirituality. Website | Instagram | Facebook | YouTube | Spotify   

LÓN.
In the heart of Iceland’s lockdown, three long-time friends – Valdimar Guðmundsson (frontman of Valdimar), Ásgeir Aðalsteinsson, and Ómar Guðjónsson — came together to create music. Their unplanned collaboration, fuelled by the desire for a creative sanctuary, flourished in a cabin by Iceland’s largest lake and new Americana project LÓN was born. Their first single, “My Father,” delved into middle-aged introspection, a theme further explored in the heartfelt debut album, ‘Thankfully Distracted’. Within LÓN, seasoned musicians blend jazz riffs, folky charm, and Valdimar’s unmistakable vocals, forming an effortlessly cohesive sound. The all-star trio, each with extensive musical pedigrees, genuinely bonded in this creative endeavour, crafting narratives that resonate with parenthood and life’s inevitable distractions. Website | Instagram | Facebook | YouTube | Spotify

Gugusar.
At the age of 15, Gugusar released her debut album, showcasing her experimental and genre-defying music that effortlessly transitions from soft melodies to resonant drum & bass beats. With two LPs under her belt, she’s already earned nominations for Singer of the Year and Album of the Year (twice!) from the Icelandic Music Awards. Gugusar’s journey into performance started early as a figure skater, igniting her love for being on stage in front of crowds. This passion seamlessly evolved into a love for live music, infusing her performances with captivating on-stage choreography. Her shows, enriched by dance routines, reveal a multifaceted artist who continually surprises and captivates audiences. Having graced stages in the UK, Switzerland, and the Faroe Islands, Gugusar is currently working her debut LP, with the first single set for release in January 2024. And as if that weren’t impressive enough, she recently contributed to the musical production of a play at the National Theatre of Iceland. Instagram | Spotify

Arny Margret.
Hailing from the picturesque town of Ísafjörður, Icelandic indie folk sensation Arny Margret embarked on her musical odyssey at the tender age of 6, mastering the piano and later teaching herself the guitar. Her enchanting debut album, ‘They Only Talk About The Weather,’ released in October 2022, swiftly propelled her into the global music spotlight. Drawing inspiration from Andy Shauf, Phoebe Bridgers, Bon Iver, and Gregory Alan Isakov, Arny crafts music that resonates with emotional depth and sonic richness. In September 2022, Arny unveiled her luscious EP, ‘dinner alone,’ via One Little Independent Records, showcasing her versatile style that seamlessly blends folk, indie, and introspection. Rich, intimate instrumentation delves into themes of self-reflection and existentialism. The young musician has already built up an impressive touring history, sharing stages with artists, such as Leif Vollebekk, Passenger, Blake Mills, and Ásgeir, and performing at major events, including SXSW, The Great Escape, Newport Folk Festival, Reykjavik Calling, and Iceland Airwaves. Her recent European tour, spanning Germany, the Netherlands, Switzerland, and France, solidifies her position as a recognized international musical presence. Arny is also a Music Moves Europe Awards Nominee. Website | Instagram | Facebook | X | YouTube | Spotify 

H/T N.M.